About Us

In the spring a seed was planted.
By that fall, there was the showing of a small sprout.
During the next few years, that sprout grew several branches,
Then came a collage of leaves.
Over time it continued to grow and prosper,
And each and every year since it has blossomed more prolifically than the year before.

In 1980, the idea of Holmlund Financial was born. In the beginning, there was one person selling the investment and insurance products of one company. Being in a remote area in Northwestern Ontario, it was soon recognized that there was a need for additional financial products and services. The search was on and 1983 found Holmlund Financial partnering up with several financial institutions across Canada to gain access to a multitude of services and solutions. Growth of the business created a demand for additional support and expansion of the sales force began.

Obtaining access to the products of more than 100 financial institutions across Canada enabled us to create the wealth of information that we use daily to efficiently advise our clients. This support system provides for the continual addition of products and services as they surface in the marketplace to keep us in a competitive position. Being an independent broker brings value to our clients in that we are not obligated to any one company. Without limitation we can choose the best product available for any particular situation.

Our team of financial advisors are committed to our slogan, “Business Built on Service”. We believe that our clients are our single most important asset and we strive to build and preserve their trust and confidence. We are pleased to be able to provide solutions for every stage of life. We are confident that as we move forward, we will enjoy a very prosperous future together with our clients.

While we are fully independent, we are backed by the strength and security of the Manulife name that is familiar to many. Manulife has provided services in the financial industry for over 120 years.

Manulife Securities Investment Services Inc. - Reliable, Strong, Trustworthy, Forward-thinking


Mission Statement

Our goal is to enrich the lives of our clients by providing them with quality financial and insurance* products and services and by guiding and assisting them in building their financial independence.

We are committed and dedicated to:

  • Remaining unique by offering unbiased advice to clients as independent brokers.
  • Providing a superior level of service and solutions to meet our client’s total financial planning needs for a successful future.
  • Giving access to a broad array of competitive financial products and services designed to meet the needs of individuals, families, businesses and organizations.
  • Pro-actively adapting to the changing needs of our clients by providing easier and more convenient ways for them to do business with us.
  • Continually expanding our industry knowledge to better serve our clients.
  • Building trust and confidence through strong relationships with our clients.
  • Being good corporate citizens and sharing our success with our community.

Through this pledge we will continue to grow and maintain a “Business Built on Service”.

*Insurance products and services are offered through Bruce Holmlund Insurance Agency Ltd.